CRYPTOCURRENCY ADOPTION IN MANDALIKA AS A PATH TO INNOVATIVE TOURISM DEVELOPMENT
Keywords:
Cryptocurrency adoption , blockchain technology , tourism innovation , digital payment systems , sustainable tourismAbstract
The increasing digitalization of the global tourism industry has highlighted the potential of cryptocurrency to enhance transaction efficiency, promote financial inclusivity, and strengthen destination competitiveness. Mandalika, a rapidly emerging tourism hub in Indonesia, offers a unique context to explore the adoption of this technology. This study aims to evaluate the feasibility and implications of cryptocurrency integration into Mandalika’s tourism ecosystem, addressing key factors such as technological readiness, regulatory frameworks, socio-economic impacts, and adoption trends.
A Cite-based Integrative Thematic Analysis (CIT) method was employed, combining bibliometric analysis and thematic synthesis to review and analyze relevant literature. The findings reveal that while cryptocurrency adoption offers significant benefits—such as reduced transaction costs and increased trust—it is hindered by challenges including regulatory ambiguity, limited digital literacy, and infrastructural gaps.
This research underscores the importance of a phased implementation strategy, beginning with pilot programs and stakeholder education. By addressing these challenges strategically, Mandalika can position itself as a leader in innovative and sustainable tourism development. The study contributes to the growing discourse on cryptocurrency in emerging markets and offers actionable insights for policymakers, businesses, and researchers interested in digital transformation in tourism.
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